December 12, 2016

How Much You Should Pay For A Blog Post & Why

In today’s marketing climate, original content is king. This adage might sound a little cliche in 2016, but its sentiment still holds true–especially in the world of online marketing. Every business, whether big or small, brick-and-mortar, or online-only, can only benefit from well-researched, compelling, original copy. How do you know if you’re getting the best […]

April 29, 2016

Why You Should Hire A Professional Marketing Copywriter

If you’ve read my last post, you know the basics about what a copywriter does…but maybe you aren’t quite convinced of the benefits of actually hiring one. At least not yet…. Here are the top 5 reasons that you should have a professional marketing copywriter on speed dial: 1. You do you. Please ignore that this […]

what a copywriter does

February 24, 2016

What Exactly is a Copywriter?

When people ask me what I do, I tell them I’m a writer. From there, they conclude that I must, of course, sit in coffee shops all day while leisurely sipping cappuccino. In their minds, maybe I’m developing my sensational plot or breathing life into a feisty cast of fictional characters. I don’t mind anyone […]

the world from a child's perspective

January 9, 2016

The BIG Thing You Can Do To Boost Your Happiness in 2016

If there’s nothing else that I’ve learned from being an adult, it’s how differently I see the world with each passing year. As we grow and change and evolve as individuals, we tend to see the world with a slightly different perspective as we age. That perspective has a huge impact on your level of […]

jillian mccleaf

September 3, 2015

A Year in the Life of A Philly PR Girl

Today might seem like your standard Thursday, but, for me, this day marks one year of personal and professional growth in my role as a contributing writer for one of Philadelphia’s most prestigious public relations companies. Exactly one year ago today, I wrote my first piece for Philly PR Girl. Covering Philly’s local hotspots, where […]

death by burnout

August 21, 2015

Death by Burnout: A Study

It’s 9:27 am. I already have one 500 word piece written today, so you could imagine I fall somewhere into the Type A personality spectrum. Forcing myself to stay connected more regularly throughout the day, I take a brief moment to grab some coffee, pull myself out of my laser-focused writer’s trance, and send out […]